On Friday, March 31, 2017, Roche Bobois, Whyte Mulberry, the designers & bidders visited the Children’s Cancer Center of Lebanon (CCCL) to present the funds raised from Roche Bobois’, the world's largest French editor and distributor of high-end contemporary furniture, 20th anniversary event in Beirut - Lebanon. Where more than 400 guests were invited to an auction of ten pieces of Mah Jong, the iconic Roche Bobois modular sofa, designed by Hans Hopfer, that were reinterpreted by ten of the capital's artists and designers.
In the presence of Nora Joumblat, Chair of the Children's Cancer Center of Lebanon, Mira Samaha, the evening's master of ceremony (judge of the TV show, Dancing with the Stars), and Mr. Benoit Tabutin, Roche Bobois International Area Manager - EMEA; the reinterpreted Mah Jongs pieces were auctioned off by the international auctioneer, Tom Best, coming from London for the event.
A staggering USD 86, 300 were raised and 100% of the proceeds will go the Children's Cancer Center of Lebanon.
The re-imagined pieces, were unveiled during the event where guests were able to discover the work of an eclectic mix of upcoming and established artists that were handpicked by Bruno Hitti, the general manager of Roche Bobois Beirut, the man behind this event.
Bruno wanted to highlight new and upcoming artists in illustration, street art, and product design such as Cynthia Merhej, Ashekman and Anastasia Nytsen, and of course, to include established names to secure raising an important amount to the Children's Cancer Center of Lebanon (CCCL) such as Zuhair Murad, Gala Mahmoud, Georges Mohasseb and Ramy Boutros. Thinking out of the box, he also wanted to include names that weren't necessarily in the furniture and product design sectors such as the celebrity photographer Roger Moukarzel, floral artist Marwan Hamza, and the musician Guy Manoukian. Although very famous in their own fields, their collaboration with RocheBobois Beirut marks their first steps in product design.
Thank you so much Roche Bobois for this great initiative!